Monday, November 1, 2010

Design of Cars

In the film Objectified, Chris Bangle of BMW Group mentioned that cars are the statues of present day.  He argued that cars have a face and that car designers design their cars so that they look beautiful from all angles.  I think this was my favorite part of Objectified, because I am completely enamored of cars.  I love their smooth lines, beautiful angles, and their adorable "faces".  As a result, I am constantly looking at new innovations in car designs.

A few years ago, BMW came up with the "GINA" concept.  It stands for "Geometry and Functions in 'N' Adaptations", which, according to John Neff, "basically means that designers from both BMW and BMW Group DesignworksUSA were allowed to throw out the rulebook."  This concept caught my eye because it was so different from all other cars.  The outside of the car has a changeable "skin" that allows it to change shape based on electro-hydraulic devices.  The possibilities of a car with skin are endless.  One car could theoretically turn into many different cars, based on its ability to change shape.  At the same time, the car would have a "human-like" face that can close it's eyes during the day (no headlights), and open them at night (headlights).  It would also be able to open it's mouth (opening the hood) and similarly for the trunk of the car.
More recently, however, Audi came up with the "A’KIMONO LS2.0", which is based on the idea of cars being sculptures.  The designer created an artificial lighting system on the car to illuminate the car's body surfaces in the dark.  In this way, the car is able to highlight it's "sexy" body even in the dark so that it can be seen.  The designer, Teodor Kyuchukov said his "...main goal is to provoke people develop their own sense of seeing and perception. Applying various artistic methods and techniques allows creating individual lighting designs, through which the designer communicates with the audience." (carbodydesign)

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